Causal
Decision Intelligence
Operations powered by AI that knows why
Stop guessing. Start knowing. Operate smarter.
DOOGOODA builds fully automated decision systems that close the loop from analysis to action.
We integrate the complete decision cycle — predict, analyze, recommend, implement, and optimize — into one seamless platform.
While others stop at insights, we ensure your decisions lead directly to action, and every action is measured and improved.
Ontology Engine
Unifies fragmented data into actionable intelligence
Causal AI
Proves what works, not just what happened
Instant Business Action
Turns insights into real-world results
Continuous Optimization
Learns and improves with every decision
Core
Capabilities
Policy Impact Measurement
- •Scientifically measure the real effects of any policy or initiative.
- •Analyze the true impact of new strategies, policies, or process changes.
- •Quantify outcomes to prove what actually works.
- •Identify effective changes with data-driven evaluation.
Case Stories
Healthcare
Retail
Government
Defense
Politics
Moorfields Eye Hospital
Location: London, UK
Affiliation: NHS (National Health Service)
Project Summary:
Real-time hospital operations optimization during the pandemic
Project Outcome
Automated physician scheduling using Causal AI during COVID-19. Enabled dynamic resource allocation in response to shifting patient demand.
The Potential
Predictive patient flow, autonomous resource allocation, and real-time clinical decision support
Tailored Decision Intelligence,
Delivered on Our Ontology AI Engine
Powered by our Ontology AI Engine, we transform complexity into tailored decision intelligence—enabling you to go from concept to deployment faster than ever, with solutions that evolve as your needs change.
GovPolicy AI
Policy Simulation Prototype
Data-driven platform for scenario-based policy analysis and impact measurement.
Key Features:
- Simulate and compare policy outcomes across scenarios
- Causal AI for evidence-based recommendations
- Dynamic sensitivity and risk analysis
The Potential:
Rapidly validate and iterate on public policy ideas before full implementation.
NEWS
Doogooda signs MOU with US RYLTI. Leading global innovation with cutting-edge AI technology
Doogooda selected as promising company at Invest Seoul 'CORE 2025'. Leading decision intelligence innovation across all industries
Doogooda Wraps Up Final Report on AI-Driven School Facility Integration Study
Doogooda Selected for KIBO(Korea Technology Finance Corporation) Venture Camp 2025 by Korea Technology Finance Corporation
Doogooda explores new collaboration opportunities with defense AI solutions at 'DSK 2025'
Lina Song
Founder, CEO
Experience
Professor at the University of London Business School
Professor and Researcher at Cornell University Institute for Healthy Futures
Best Research Award in Methodology from the AcademyHealth, USA
Best Paper Award in Healthcare Management from the Production and Operations Management Society, USA
Principal Investigator for NIH Healthcare Services Research Funding
Researcher at the Massachusetts General Hospital (Harvard Medical School) Center for Health Policy Research
Consultant at the World Bank
Lee Kun-hee Scholarship Fellowship from the Samsung Lee Kun-hee Foundation
Education
Ph.D. from Harvard University (Decision Making, Health Policy)
Master's from Yale University in Statistics
Bachelor's from California Institute of Technology (Caltech) in Applied Computational Mathematics
Visit Us
Doogooda Co., Ltd.
Address
서울특별시 강남구 봉은사로 524, 스파크플러스 건물 지하1층 L249호
Room L249, Basement 1, SparkPlus Building, 524 Bongeunsa-ro, Gangnam-gu, Seoul 06164, South Korea
Phone
+82-10-5095-8685
ceo@doogooda.com